LayerWise sends the post-purchase routine email for you. There's no email provider, SMTP, or DNS setup on your side — your job is just to make the email look and sound like your brand.
Open the email editor
- Go to Widgets.
- On the Post-Purchase Routine Email card, click Customize.
Make sure the email is also Enabled on that card, otherwise customers won't receive it.
Layout
Pick a preset that frames your content:
- Classic — header band with stacked steps.
- Minimal — clean, understated layout.
- Magazine — two-column, editorial feel.
Branding
- Logo — upload your logo image.
- Brand color — a hex color (e.g.
#5a3e8e) used for accents and the button. - Font — Inter, Georgia, or Helvetica.
Content
| Field | What it does |
|---|---|
| Subject | The email subject line. |
| Hero title | The headline at the top of the email. |
| Greeting | The intro line above the routine steps. |
| Button label | The call-to-action button text, e.g. "View full routine →". |
Use the merge tags to personalize copy — for example {{routine_type}} inserts AM or PM, so "Your routine is ready" becomes "Your AM routine is ready". The routine's steps — names, product images, and instructions — are filled in automatically for each customer.
Send a test
Click Send test to me to email the current design to your store's contact address. The test uses sample routine content, so you can check the layout before going live.